GAT SPORT.
Creation and development of PACKAGING DESIGNS AND DIGITAL ASSETS. GAT Sport is a premium bodybuilding supplement brand for athletes & pro bodybuilders.
In my role as a Packaging Designer for GAT Sport, I develop a large array of visual solutions for the company. I create and develop package design line ups for their different products under Gat Sport and also under Cloma Pharmacy. I have rebranded and redone their Amazon Store and continue to build Brand Store Pages, Product Pages and Infographics for each of their categories. I develop and create social media content and assets for social campaigns, I also develop digital assets for promotional needs across all digital platforms .
Packaging Design, Brand Identity, Digital Design, Social Media Content, Web Content, Digital Advertising, and Promotions.
Chocolatissimo Bakery.
FULL-SERVICE DESIGN FOR THE REBRAND OF CHOCOLATISSIMO, A FEMALE-LED BAKERY BUSINESS OFFERING ARTISTIC LATIN-INSPIRED SWEETS.
Chocolatissimo stands for the exquisite and refined. For the bold expressions of color represented in everyday sweets, yet elegant delights. A playful sophistication is key in the overall brand experience.
Art Direction, Brand Identity, Web Design, Social Media, Photography.
CARNAVALERIA
BRANDING AND ALBUM COVER DESIGNS FOR BARRANQUILLA CARNIVAL. colombia’s most important folklore celebration and one of the biggest carnivals in the world.
Inspired on the carnival’s music, dancing and fun; with street parties, masked parades and celebrations of traditional music. Colombian rhythms such as cumbia, porro, gaita and puya and dances along with vigorous drumming and wind instrument performances
Brand Design, Art Direction, Album Cover Design, Logo Design
MDLIVE INC.
Creation and development of digital marketing and print designs FOR MDLIVE, A TELEHEALTH COMPANY THAT OFFERS VIRTUAL doctor VISITS.
In my role as Lead Senior Designer, my key tasks were to create and develop mobile-first emails, websites, landing pages, blogs, and digital ads that drove engagement and visit impact open rates. Also to coordinate activities with team members to improve email engagement, evolve and maintain brand standards consistency, and develop breakthrough B2C campaigns to increase visits and reach.
Lead Design, Brand Identity Guidelines, Visual Style Guidelines, Web Design, Social Media, Digital Marketing, Collateral.
MIBE SMART NUTRITION.
BRANDING AND PACKAGING FOR MIBE SMART NUTRITION. A company of daily supplements to boost performance and confidence.
Born in Miami Beach, MiBe’s brand transmits the vibrancy, sexiness, and dynamism of the beach while standing for healthy bodies and honest products.
Brand Identity, Packaging Design.
BOLIVAR RESTAURANT & LOUNGE.
MENU REDESIGN & BRANDING FOR BOLIVAR, AN EXOTIC RESTAURANT THAT OFFERS A MIXTURE OF RECIPES FROM DIFFERENT CULTURES OF SOUTH AMERICA.
Bolivar needed a refresh in their look and feel to represent the exotic and multicultural fusions that they stand for. In this project I developed a new design for their menu, we launched a social media campaign and we also came up with new graphics to pump up the experience of the brand in the restaurant.
Art Direction, Menu Design, Social Media.
WANDERLUST OKTO.
BRAND IDENTITY FOR WANDERLUST OKTO, a beautiful 5-acre estate with a magical wedding venue in the heart of Lake Nona, Orlando.
Originally developed as a tattoo, the illustration in the logo evolved to become the “Love Octopus” that represents Wanderlust Okto. It symbolizes the merge of two people to become a unified one, a representation of marriage.
Logo Design, Merchandise.
MOSKOTE.
FULL-SERVICE DESIGN FOR THE BRAND OF MOSKOTe, a company that processes and commercializes 100% pure honeycomb and farmer’s products.
Moskote is a tribute to the Wayuu Culture, from La Guajira in Colombia, recognizable for geometric figures and bright colors which symbolize elements of nature and the imagination and labor of its women. The goal here was to use this information as inspiration to create a brand that conveyed the authenticity and folklore of Wayuu culture and bring it to a modern and professional context.
Art Direction, Brand Identity, Packaging, Merchandise.
4DV MARKETING AGENCY.
CREATION AND DEVELOPMENT Of a new brand for 4dv, a marketing agency that specialized in experiential marketing and the Hispanic market.
From concept to completion, I developed this brand identity project while I was working as a Senior Designer for the agency. It was a total refresh that gave the agency the contemporary, professional, and bold look that they were striving to achieve.
Brand Identity, Web Design, Collateral.
MODERN CASA HOME WATCH.
FULL-SERVICE DESIGN FOR THE BRAND OF MODERN CASA, a home watch and concierge business dedicated to seasonal homeowners.
The brand needed to have a clear standing on luxury and technology while communicating sophistication and trust. After a couple of attempts, I finally nailed a corporate identity that my clients absolutely loved!
Brand Identity, Visual Style Guides, Social Media Templates.
35 COUNTRIES ONE CASTROL
BRANDING FOR CASTROL’S CCSA RBR, AN ANNUAL EVENT HELD IN SOUTH FLORIDA FOR SALES REPRESENTATIVES TO SHARE BEST PRACTICES AND ACHIEVEMENTS.
This is a project that t I developed for Castrol while I was working as a Senior Designer for 4DV Marketing Agency. From concept to completion I was assigned the task of developing a brand for Castrol’s corporate event in the Thompson Hotel in Miami Beach, which had to integrate their original logo into a completely new context that felt original and specific to the event. From the set up of the stage to t-shirt labels we were able to deliver a solid concept that everyone got excited for!
Brand Identity, Environmental Pieces, Stage Design, Collateral, Merchandise.
A WOMAN OF PURPOSE AND POWER
AN EXCLUSIVE PROJECT DEVELOPED WITH MY ILLUSTRATIONS FOR HOME DECOR WITH ZAZZLE.COM, A PEOPLE-POWERED DESIGN PLATFORM THAT PRINTS ON DEMAND.
A collection of over 20 unique illustrations that depict the woman of purpose and power through a rich, bold, and saturated visual language. Each one of these designs speaks to the woman intrigued by life. The one who is awake and goes beyond the mundane to seek a deeper meaning, especially, her connection with The Creator.
Art Direction, Surface Pattern Designs, Illustrations.