GAT SPORT

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PACKAGING GRAPHIC DESIGNER AT GAT Sport, a premium bodybuilding supplement brand for athletes & pro bodybuilders.

In my role as a Packaging Designer for GAT Sport, I developed a large array of visual solutions for the company. I created and developed package design lineups for their different products under Gat Sport and also under Cloma Pharmacy. I rebranded and restructured their Amazon Store including their Brand Store Pages, 40 Product A Plus Pages, and more than 350 Infographics for their Amazon product listings. I developed and created social media content and assets for social campaigns, large format graphics for international events, and digital assets for promotional needs across all digital platforms. I was also in charge of the creation of assets in Spanish attending all graphic needs for their Hispanic distributors.

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Chocolatissimo Bakery

CREATIVE DIRECTION FOR CHOCOLATISSIMO BAKERY, A HISPANIC FEMALE-LED BAKERY BUSINESS OFFERING ARTISTIC LATIN-INSPIRED SWEETS.

In Chocolatissimo Bakery I led the creative direction for the bakery’s digital presence, ensuring a seamless experience across all online platforms. I managed a team responsible for the website’s development and strategic scheduling of digital marketing assets. I successfully executed the design of the brand, website, and product packaging while Implementing marketing campaigns that boosted sales and brand visibility, garnering 22,000 monthly views on Google and earning a 5-star rating. I also art directed the photoshoots of products and performed photo editing. All content was created in English and Spanish.

MDLIVE

LEAD SENIOR DESIGNER AT MDLIVE, A TELEHEALTH COMPANY THAT OFFERS VIRTUAL doctor VISITS.

In my role as Lead Senior Designer, my key tasks were to create and develop mobile-first emails, websites, landing pages, blogs, and digital ads that drove engagement and visit impact open rates. Also to coordinate activities with team members to improve email engagement, evolve and maintain brand standards consistency, and develop breakthrough B2C campaigns to increase visits and reach. I was in charge of leading the look and feel of all landing pages and web rebranding working along side with the website designer, copywriter and production graphic designer.

4DV MARKETING AGENCY

LEAD SENIOR DESIGNER AT 4DV, a marketing agency that specialized in experiential marketing and the Hispanic market.

At 4DV I crafted brand identity designs, digital marketing campaigns, and social media content that elevated brand value. We had two main clients: Castrol Oil and Swisher International. With Castrol the majority of the content I created was in Spanish, as I was responsible for supplying marketing assets and materials for 35 Castrol distributors across Latin America. I directed the creation of national and international bilingual campaigns for both print and digital platforms. I created and directed the look and feel of events for the annual reunion of Castrol distributors and produced large format graphics for international events.I also had the opportunity to revamp the agency’s branding

ALL WORK